Inside Looking Out


I found two ideas in the third chapter of “Quick Ethnography” to be particularly useful. First, “seek to understand people from the inside looking out”. It can be really easy to use our individual perspective to construct or deconstruct how or why a user perceives a product of feature to be. However, using our perspective instead of the users could lead to very wrong conclusions. This leads to the second important point, “anticipate your best data by appearing a little stupid”. As UX practitioners, we must strive to push aside the expert in us in order to learn from the user expert. This way we can collect the best data to draw accurate conclusions and make effective recommendations on future designs.