Start With Ethnography

quick_ethnographyI recently launched into the book “Quick Ethnography” by W. Penn Handwerker and have been pleasantly surprised at how much the practice of user experience research and design is grounded in traditional ethnographic practice. Practitioners of UX come from many backgrounds and the methods we use more or less stem from this social science. For example, the notion of creating user personas, fundamentally is the outcome of a paired down ethnographic process. I’m hoping to glean some insights about the basic principles of traditional ethnography to better understand and ultimately improve my practice.